QR codes on flyers
A flyer is read at arm's length, so a 2cm code is large enough, and it belongs next to the call to action rather than buried in a corner. Give each drop location its own code and the scan counts tell you which neighborhood responded. If the printed link turns out wrong, you re-point the dynamic code instead of reprinting the stack.
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For scan analytics and editable links, see plans.
2cm, next to the CTA
Readers scan what the text tells them to scan. Place the code beside the offer with a clear quiet zone, and keep it at 2cm or larger for a first-try read.
One code per drop
Print a different code for each stack of flyers and compare scans by location, so the next run only goes where people respond.
Wrong URL, no reprint
A typo in the link on a thousand flyers takes one dashboard edit to fix, because the dynamic code redirects wherever you point it.
Common questions
How big should a QR code be on a flyer?+
2 x 2cm covers hand-held reading distance. If the flyer doubles as a small poster, size the code at about one tenth of the expected scanning distance.
Can I tell which flyer batch worked?+
Yes. Use one code per batch or location, and the analytics split scans by code, city and time.
Does the code keep working after the campaign?+
Yes. QR Tool codes stay live for good, so re-point last month's flyer code at your next offer instead of retiring it.